Living below the poverty line is always difficult, and can be downright miserable in the winter, when it’s cold. In this campaign, we worked with local schools and shops to provide warm winter clothes to city students. We collected new clothes from local shops and set up a pop-up shop in the mall. Student paid for the items by showing their student cards. Instagram, Snapchat and Facebook were used to promote the campaign and generate buzz. 

Hardware

This international clothing line specializes in creating everyday clothing that people can play in, so we created a playful ad campaign showing ANNABELLE clothes in all sorts of situations. We set up demonstrations in areas with heavy pedestrian traffic where passersby could try a variety of fun ‘extreme’ sports. We photographed participants (with their consent) and shared the photos on social networks, creating virality and encouraging others to come, participate and be photographed. 

Server Implementation

In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighborhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.   

Networking

This international clothing line specializes in creating everyday clothing that people can play in, so we created a playful ad campaign showing ANNABELLE clothes in all sorts of situations. We set up demonstrations in areas with heavy pedestrian traffic where passersby could try a variety of fun ‘extreme’ sports. We photographed participants (with their consent) and shared the photos on social networks, creating virality and encouraging others to come, participate and be photographed.